Page 13 - Annual Report 2012-2013

page also includes a form
for online visitors to share
information with us. e online
version of the magazine even
includes imbedded UrLs in each
feature so that we can better track
public interest in specific stories.
e office of institutional
Advancement in collaboration with
the office of enrollment Management
has continued to develop the
capabilities of its distinctive website
landing page. Since January, this page has
been receiving enrollment inquiries via
the web in response to marketing messages
appearing in various media as part of the
College’s enrollment management strategy.
e unique UrL (www.sunysuffolk.edu/
enroll) now allows for the gathering of basic
contact information from individuals via the
completion of a brief survey that captures their
name, mailing address, email address and which
advertising medium directed them to the UrL.
By collecting this information, the College is able
to contact and follow-up with these potential
students. our communications plan allows the
College to keep the potential student engaged.
rough contact that includes an email
acknowledging their inquiry, a mailing that includes
a copy of the College viewbook, a postcard invitation
to open House, an email of key enrollment/
registration dates and an email containing scholarship
information, potential students are consistently receiving information from the
College. A tracking system has been developed to determine if the individual
eventually decides to enroll, and which advertising produced the greatest response
and the greatest yield for enrollment.
once again, over the past year, our public relations outreach was extremely active
with hundreds of press releases, media alerts, and College Briefs created and
distributed. in addition to pitching feature stories, staff also coordinated interview
requests, managed media events and responded to media requests in a timely manner
throughout the year.
our advancement team is also a major liaison with SUNY as they build the system
brand. for example, at this year’s ceremony recognizing SUNY Chancellor Award and
Phi eta Kappa recipients, SUNY requested help in finding students to feature in a
video completing the sentence, “SUNY makes College worth it because…” we were
able to successfully arrange for two of Suffolk’s Get ere from Here Scholars to
appear in the video.
2012-2013 Review of Accomplishments ❘ 13
A new campaign was developed to highlight how
regional manufacturers have been positively impacted through
their relationships with the College.