Hegis Code - 5004, CIP Code - 52.0201

Program Learning OutcomesCurriculum Code: BUMK-AAS

     The marketing curriculum is planned to prepare students for entry-level employment in marketing-related, promotional and distributive activities. Specialized market research, advertising and salesmanship courses are supplemented by liberal arts and general education courses carefully selected for their applicability to the field of marketing.

FIRST SEMESTER: 14 credits Credits
ACC101: Financial Accounting I 3
BUS101: Introduction to Business 3
BUS115: College/Workplace Skills Seminar 1
  ENG101: Standard Freshman Composition 3
MKT101: Marketing 3
  Physical Education 1
SECOND SEMESTER: 15-16 credits Credits
ACC102: Financial Accounting II  
  or ACC115: Managerial Accounting 3-4
BUS117: Business Communications  
  or BUS201: Management Principles and Practices 3
  ENG201: Advanced Expository Writing 3
  ECO111: Macroeconomics: The National Economy  
  or ECO112: Microeconomics: Prices and Markets 3
LAW101: Introduction to Law  
  or LAW111: Business Law I 3
THIRD SEMESTER: 16 credits Credits
  MAT103: Statistics I 3
MKT107: Consumer Behavior 3
MKT213: Advertising 3
BUS112: Computing for Business  
* or Computer Science (CST) Elective 4
  COM101: Introduction to Human Communication  
  or COM131: Theories of Persuasion 3
FOURTH SEMESTER: 16 credits Credits
  MAT104: Statistics II 3
MKT201: Marketing Management 3
MKT220: International Marketing  
  or MKT216: Principles of Sales  
  or RET111: Retailing Principles 3
MKT218: Marketing Research 3
  Physical Education 1
* Social Sciences Elective (see recommended listing below) 3

*If choosing a Computer Science elective, CST101 is recommended.
**Recommended Social Sciences electives: SOC101, PSY101, PSY216, ANT101, and HIS104.
These courses constitute the major courses in this curriculum.

Business and Accounting 38-39 credits
English 6 credits
Humanities 3 credits
Social Sciences 6 credits
Mathematics 6 credits
Physical education 2 credits