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BUSINESS: MARKETING / A.A.S. Degree

Grant
Hegis Code: 5004

Program Learning OutcomesCurriculum Code: BUMK-AAS
 

The marketing curriculum is planned to prepare students for entry-level employment in marketing-related, promotional and distributive activities. Specialized market research, advertising and salesmanship courses are supplemented by liberal arts and general education courses carefully selected for their applicability to the field of marketing.


FIRST YEAR: 36.5-37.5 credits Credits
 Courses that constitute the major in this curriculum ACC101: Principles of Accounting I 4
 Courses that constitute the major in this curriculum ACC102: Principles of Accounting II
or ACC115: Managerial Accounting
3-4
 Courses that constitute the major in this curriculum BUS101: Introduction to Business 3
BUS115: College/Workplace Skills Seminar 1.5
 Courses that constitute the major in this curriculum BUS201: Management Principles and Practices 3
ECO111: Macroeconomics: The National Economy
and ECO112: Microeconomics: Prices and Markets
6
ENG101: Standard Freshman Composition 3
ENG201: Advanced Expository Writing 3
 Courses that constitute the major in this curriculum LAW111: Business Law I
and LAW212: Business Law II
6
 Courses that constitute the major in this curriculum MKT101: Marketing 3
Physical Education 1
       
SECOND YEAR: 34-35 credits Credits
 Courses that constitute the major in this curriculum, see information below BUS117: Business Communications 3
COM101: Introduction to Human Communication
or COM131: Theories of Persuasion
3
CST Elective 3-4
** Courses that constitute the major in this curriculum Elective (see recommended listing below) 3
MAT103: Statistics I
and MAT104: Statistics II
6
 Courses that constitute the major in this curriculum MKT201: Cases in Marketing Management 3
 Courses that constitute the major in this curriculum MKT213: Advertising 3
 Courses that constitute the major in this curriculum, see information below MKT216: Principles of Sales
or RET111: Retailing Principles
3
MKT218: Marketing Research 3
Physical Education 1
* Social Science Elective (see recommended listing below) 3
       
TOTAL CREDITS REQUIRED 70.5-72.5

Recommended Electives:
*Social Science: ACC115, BUS123, BUS141, MKT107, RET111
**Recommended Social Sciences electives: SOC101, PSY101, PSY216, ANT101, HIS104
 Courses that constitute the major in this curriculum These courses constitute the major courses in this curriculum.

REQUIRED CREDIT DISTRIBUTION
Business and Accounting 38.5-42.5 credits
Computer Science 3-4 credits
Humanities 9-12 credits
Social science 9 credits
Mathematics 6 credits
Physical education 2 credits